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The Importance of Voter Contact – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 6th, 2012 · No Comments · Campaigning, Politics

When the results of the experiment came in, the phone calls showed no influence in getting people to vote. The direct-mail program increased turnout a modest but appreciable 0.6 percentage points for each postcard sent. (The experiment sent up to three pieces per household.) But the real revelation was in the group of voters successfully visited by one of the student teams: they turned out at a rate 8.7 percentage points higher than the control sample, an impact larger than the margin in most competitive elections.

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