Blogging the Bookshelf

Blogging my bookshelf – one book at a time

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Entries from November 30th, 2012

Exclamation Marks Mean Accessibility – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

November 30th, 2012 · Comments Off on Exclamation Marks Mean Accessibility – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Elitism, Politics

The publication of Get Out the Vote! was part of a conscious effort by Gerber and Green to step out of the academy and ensure that lessons from these studies reached a nonscholarly audience. The authors believed they had made this populist mission apparent through the inclusion of an exclamation mark in the book’s title. […]

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Tags:Academic Journals·Academics·Political Science··University

The Short Half-Life of Political TV Ads – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

November 30th, 2012 · Comments Off on The Short Half-Life of Political TV Ads – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Campaigning, Political Communication, Politics

The ads may have delivered sizable effects on the weeks in which they ran, the eggheads concluded, but they decayed rapidly. Much of Weeks’s folklore was right: if your goal was to move public opinion, it made sense to wait to go on TV until you would be able to sustain the buy.

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Tags:·Political Ads·

That Old Saying – “This Is How You Lose Her”, Junot Diaz

November 29th, 2012 · Comments Off on That Old Saying – “This Is How You Lose Her”, Junot Diaz · Description, Love, Quotes, Writing

You nod and watch her. She is an exceptionally beautiful girl. You think of that old saying Show me a beautiful girl and I’ll show you someone who is tired of fucking her. You doubt you would have ever tired of her, though.

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Falling In Love Over an Expression – “This Is How You Lose Her”, Junot Diaz

November 29th, 2012 · Comments Off on Falling In Love Over an Expression – “This Is How You Lose Her”, Junot Diaz · Description, Love, Writing

You were at the age where you could fall in love with a girl over an expression, over a gesture.

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Like Being Inside a Sock – “This Is How You Lose Her”, Junot Diaz

November 28th, 2012 · Comments Off on Like Being Inside a Sock – “This Is How You Lose Her”, Junot Diaz · Description, Reading Related, Writing

My room is hot and small, overrun by books. You never wanted to be in here (it’s like being inside a sock, you said) and anytime the boys were away we slept in the living room, out on the rug.

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A Mouth LIke Unswept Glass – “This Is How You Lose Her”, Junot Diaz

November 28th, 2012 · Comments Off on A Mouth LIke Unswept Glass – “This Is How You Lose Her”, Junot Diaz · Description, Writing

The newest girl’s called Samantha and she’s a problem. She’s dark and heavy-browed and has a mouth like unswept glass—when you least expect it she cuts you.

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Heart Plunging – “This Is How You Lose Her”, Junot Diaz

November 27th, 2012 · Comments Off on Heart Plunging – “This Is How You Lose Her”, Junot Diaz · Description, Love, Writing

Yes—it’s an opposites-attract sort of thing, it’s a great-sex sort of thing, it’s a no-thinking sort of thing. It’s wonderful! Wonderful! Until one June day Alma discovers that you are also fucking this beautiful freshman girl named Laxmi, discovers the fucking of Laxmi because she, Alma, the girlfriend, opens your journal and reads. (Oh, she […]

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A Fourth Dimension Beyond Jeans – “This Is How You Lose Her”, Junot Diaz

November 27th, 2012 · Comments Off on A Fourth Dimension Beyond Jeans – “This Is How You Lose Her”, Junot Diaz · Description, Writing

YOU, YUNIOR, HAVE A GIRLFRIEND named Alma, who has a long tender horse neck and a big Dominican ass that seems to exist in a fourth dimension beyond jeans. An ass that could drag the moon out of orbit. An ass she never liked until she met you. Ain’t a day that passes that you […]

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Thinking About the Beginning – “This Is How You Lose Her”, Junot Diaz

November 26th, 2012 · Comments Off on Thinking About the Beginning – “This Is How You Lose Her”, Junot Diaz · Love

All I can manage is a memory of the first time me and Magda talked. Back at Rutgers. We were waiting for an E bus together on George Street and she was wearing purple. All sorts of purple. And that’s when I know it’s over. As soon as you start thinking about the beginning, it’s […]

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She’s Sensitive – “This Is How You Lose Her”, Junot Diaz

November 26th, 2012 · Comments Off on She’s Sensitive – “This Is How You Lose Her”, Junot Diaz · Description, Writing

She’s sensitive, too. Takes to hurt the way water takes to paper.

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Tags:·Sensitivity·