Bjelke-Petersen hired an outside public relations expert to help him get rid of the arch-wowser image and in December 1968 a picture of him patting a horse at Brisbane’s Doomben Racecourse appeared in the Sunday Mail. The racehorse, Kionda, unfortunately lost the first race on a protest.
(This moved his future public relations man, Allen Callaghan, then a journalist, to pin the picture on the ABC noticeboard where he worked with the notation: “A new entry into the political stakes. Expediency, by Necessity, out of Politics. His previous entry, ‘Principles’, badly scratch at the barrier”. Callaghan did not think this sort of approach would help Bjelke-Petersen’s image.)